With over 14 years of dedicated expertise in Graphic Design, I specialize in Print Media, PowerPoint Presentation, Pitch Deck creation, UI/UX, Interactive PDFs, Brand Building, Competitor Analysis, and crafting impactful emailers. Beyond design prowess, I excel in seamless coordination with internal teams, clients, and print vendors, aligning with your time zone to ensure precise deliverables and pre-empt any last-minute challenges. My experience includes collaborations with esteemed Fortune 500 companies such as EY, Deloitte, Grant Thornton, and serving a diverse global clientele.
WORK PROFILE:
Graphic Design Consultant | Freelancer (Sep 2023– Present)
As a seasoned Graphic Design Consultant operating as a freelancer, I bring over 14 years of expertise in delivering top-tier design solutions across various industries. Specializing in Print Media, Branding, UI/UX, and more, I excel in creating impactful visuals that resonate with clients' needs and elevate their brand presence.
Core responsibilities include:
— Creative Design: Developing and creating visual concepts, graphics, and layouts for various purposes such as branding, marketing materials, websites, publications, etc.
— Consulting and Advising: Offering expert advice on design strategies, best practices, and innovative approaches to meet client needs and objectives.
— Client Interaction: Engaging with clients to understand their design requirements, preferences, and branding guidelines. This involves effective communication and presenting design proposals or concepts.
— Project Management: Overseeing design projects from conception to completion, managing timelines, resources, and ensuring deliverables align with client expectations.
— Brand Development: Contributing to brand identity creation or evolution by designing logos, color schemes, typography, and other visual elements that align with brand guidelines.
— Collaboration: Working closely with cross-functional teams such as marketing, content creators, developers, and printers to ensure design concepts are effectively integrated into various platforms.
— Technical Proficiency: Proficiency in relevant design software/tools, staying updated on industry trends, and incorporating new technologies or techniques into design projects.
— Quality Assurance: Conducting quality checks to ensure designs meet high standards of accuracy, consistency, and visual appeal across different mediums.
— Problem Solving: Addressing design challenges, incorporating feedback, and adapting designs to meet changing requirements or unexpected constraints.
— Presentation and Documentation: Creating design presentations, documentation, and style guides that articulate design choices, guidelines, and usage rules for various assets.
— Marketing Support: Creating graphics and visual assets for marketing campaigns, social media, advertisements, and other promotional materials.
— Client Relationship Management: Fostering strong relationships with clients, understanding their evolving needs, and offering design solutions that align with their objectives.
Creative Director | WorkLooper Consultants Pvt. Ltd. (Jun 2017 – Sep 2023)
Company profile: WorkLooper is a Delhi based design and marketing agency, providing 360-degree communication solutions and consultancy to the clients through an integrated network of experts.
Core responsibilities include:
— Client interaction: Communicating with the clients and understanding the design requirements and concepts.
— Project management: Mentoring and managing the resources allocated to projects.
— Vendor management: Responsible for managing and coordinating with vendors to get the accurate quality and hence, being part of the overall publication process from starting to end.
— Social media updates: Handling the graphical representation of all the social media updates for the organization.
— New hire training: Conducting training sessions for new hires — training them on design software and tools and familiarizing them with WorkLooper’s visual identity guidelines.
— Marketing: Meeting with corporates and converting them for new business.
Manager | Grant Thornton India LLP (Mar 2015 – May 2017)
Company profile: Grant Thornton India LLP is one of the largest assurance, tax, and advisory firms in India. With over 3,000 professional staff across 13 offices, the firm provides robust compliance services and growth navigation solutions on complex business and financial matters through focussed practice groups.
Core responsibilities include:
— Handling external projects: Handling the external projects (to be released outside the firm), abiding by Grant Thornton's visual identity guidelines
— Design initialisation: Scoping project requirements and handling workflow and resource management
— Project management: Mentoring and managing the resources allocated to projects.
— Virtual Training: Conducting virtual training sessions for designers based in other locations on process improvement technologies
— E-publications (IPad magazines and interactive reports): Responsible for creating iPad magazines using Adobe DPS and interactive reports compatible with every device and platform
— Vendor management: Responsible for managing and coordinating with vendors to get the accurate quality and hence, being part of the overall publication process from starting to end
— Pitches and Proposals designing: Designing all the key proposals, prepared by the firm to pitch directly to the clients. This also includes designing presentations, placemats, talk books etc.
— Social media updates: Handling the graphical representation of all the social media updates for the organization.
— Campaigns: Led some marquee campaigns and projects like global website revamp, Budget 2016, India Partner Conference (IPC) and many more
Senior Associate | Ernst & Young – Global shared services (Aug 2012 - Feb 2015)
Company profile: EY (formerly known as Ernst & Young) is a global leader in assurance, tax, transaction and advisory services. Collaborating with a network of 3000+ designers internally/externally associated with EY; handling projects in print, document and multimedia domains.
Core responsibilities include:
— Design initialization: Scoping project requirements and handling workflow and resource management
— Design creation: Creating base designs that abide by EY’s Visual Identity guidelines
— E-publications (IPad magazine and interactive reports): Responsible for creating iPad magazines using Adobe DPS and interactive reports compatible with every device and on any platform
— Project management: Mentoring and managing resources allocated to projects
— Client communication: Interacting with clients over design requirements, concept and aesthetics
— New hire training: Conducting training sessions for new hires — training them on design software and tools, and familiarizing them with EY’s visual identity guidelines
— Virtual Training: Conducting virtual training sessions and coordinating with designers based in other locations on the constant evolving design platforms
Senior Designer | Aegis Ltd. (Oct 2011 – Jul 2012)
Company profile: India’s leading domestic BPO, part of the ever growing Essar Enterprise.
Core responsibilities include:
— External communication: Creating the company’s brand collaterals for external communication mediums, such as newspapers and magazines
— Design initialization: Scoping project requirements and handling workflow and resource management
— Design creation: Creating base designs in line with the organization’s design guidelines
Graphic Designer | WeCart online store (Jul 2009- Sep 2011)
Company profile: WeCart is the leading portal for online shopping, which offers the best products to its customers in very nominal prices. WOS (WeCart online solution) is an IT solution company.
Core responsibilities include:
— Brand positioning: Being part of a start-up firm, I have done the entire brand positioning in the market through Print and Web media. The exercise includes UI designing of responsive websites, social media campaigns and print material
— UI Designing: Responsible for UI designing of web/app related projects
— Flash Presentation/Video: Creating Flash interactive presentation/video to be played on screen for the events
— Print Media: Responsible for designing all print related work for any client which include Leaflet, Brochure, Stationary items, etc.
TECHNICAL KNOWLEDGE:
Print Media: Adobe InDesign, Adobe Illustrator and Adobe Photoshop
UI/UX: Adobe XD and Figma
Document: Microsoft Word and Microsoft PowerPoint
E-Mailer: Microsoft Outlook, Send Grid and MailChimp
EDUCATION AND CERTIFICATIONS:
ACADEMIC:
Post-Graduation - IIT Bombay (2021-2022)
B. Com - Delhi University (2007-2010)
Intermediate - State Board (2004-2006)
High School - CBSE (2004)
CERTIFICATION:
LEAN SIX SIGMA ‘White Belt’ certified
LEAN SIX SIGMA ‘Green Belt’ training from ASQ (American Society of Quality)
AAASP Diploma design course - Arena Multimedia and Animation (2008-2010)